Last Revised: October 11, 2016

This Privacy Policy describes how HARIBO of America, Inc. (collectively with its affiliates, "HARIBO", "we" or "our") treats information about you that HARIBO collects and receives through this website, (the “Website”), and HARIBO’s other websites and online locations targeted to residents of the United States (together with the Website, each a “Site”, collectively, the "Sites") and through other aspects of HARIBO/s United States business operations, including offline. This Privacy Policy together with the Terms of Use governs your use of the Site and HARIBO/s collection, use and disclosure of your information both through the Site and offline.

  1. Acceptance of Privacy Policy
  2. Types of Information We Collect
  3. How We Collect Information
  4. How We Use Your Information
  5. How We Respond to "Do Not Track" Signals
  6. Communications with You
  7. Information Sharing with Third Parties
  8. Children
  9. Protection of Personally Identifiable Information
  10. Updating Your Information
  11. Notice of Privacy Rights of California Residents
  12. Links


1. Acceptance of Privacy Policy

Each time you access, use, register with, or browse the Sites, or provide information to HARIBO online or offline, you signify your acceptance of HARIBO/s then-current Privacy Policy, which applies to HARIBO/s collection and use of your information. If you do not accept this Privacy Policy, you are not authorized to access, use or browse the Sites, or to provide information to HARIBO and must discontinue use of the Sites immediately. If you provide your information to HARIBO offline, you may request a copy of the then-current Privacy Policy from HARIBO at that time.

This Privacy Policy may be revised or updated from time to time. Accordingly, you should check the Privacy Policy regularly for updates. Should the Privacy Policy be revised, HARIBO will post the changes on this Website and the new Privacy Policy will be effective immediately upon posting. If HARIBO makes any material changes to the Privacy Policy, in addition to posting the revised Privacy Policy to this Website, HARIBO will notify you in the manner and to the extent required by law. You can determine when the Privacy Policy was last revised by referring to the "Last Revised" date at the top of this page.

2. Types of Information Collected

We may collect personally identifiable information from you including, without limitation, non-public information about you that helps HARIBO identify you, such as first and last name, birth date, business title, employer, email address, employer or personal address, telephone number, password, gender, account username, information regarding products that you contact customer service about (e.g., product name, where it was purchased, batch number, best before date,  packaging time, packaging size, and your feedback regarding same), information you provide to us when you purchase products (e.g., order information, credit card, debit card and other payment information, billing and shipping information, purchasing and transaction history, and contact information such as your address and telephone number), and other information that your provide to us or that is generated through your use of the Sites or interactions with HARIBO that are not otherwise publicly available.

We also may collect non-personally identifiable information about you, such as information regarding your use of the Sites, your IP address, usage statistics regarding the Sites, time stamps, browsing history, general geographic location, type of device you use to connect to the Sites, type of computer operating system you use (e.g., Microsoft Windows, Google Chrome OS, Mac OS, Android or iOS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari), the domain name of your internet service provider, and information regarding your Internet location when you see HARIBO/s ads and whether you click on such ads. We also may receive certain aggregated or anonymous information regarding users of the Sites such as the age, gender, occupation, zip code, interests, purchase preferences, and language preferences of users of the Sites, as well as information collected through questionnaires and surveys. "Non-personally identifiable information" refers to information that does not personally identify the individual to whom the information relates, such as information that is aggregated by HARIBO or a third party, or information that is not linked to contact information or other personally identifiable information of an individual.

In the event that any of the non-personally identifiable information that we collect about you is maintained, used or shared in a manner that associates it with your name, contact information or other personally identifiable information, it will be treated as personally identifiable information. If you are logged into a HARIBO account, information such as the content you access, view, click on, download or search for when on the Sites, the devices from which you access such content and the length of time for which you view same, may become personally identifiable. In such an event, HARIBO will treat such information as personally identifiable information.

3. How We Collect Information

We may collect personally identifiable and/or non-personally identifiable information about you when you:

  • Access, use or browse the Sites;
  • Register for a HARIBO account on the Sites;
  • Sign up to receive announcements, emails or newsletters;
  • Contact, communicate with or otherwise interact with HARIBO or its personnel via email, the Sites, fax, telephone, or by other means whether online or offline;
  • Order or request products, literature, services or other information during your visit to the Sites, via email, fax  or other online or offline means;
  • Apply for a job at HARIBO;
  • Register, enroll or particpate in any surveys, questionnaires, promotions, or any other services, events or activities online or offline sponsored by HARIBO or third parties, or offered in connection with the Sites or HARIBO’s products or services ("Activities").

By using the Sites, or by submitting your personally identifiable information to HARIBO online or offline, you expressly consent to the storage and processing of your personally identifiable information in the United States, Germany or other jurisdictions, in accordance with applicable laws in those jurisdictions.

We may obtain personally identifiable and/or non-personally identifiable information from third parties such as the owners or operators of the websites or applications where our advertisements appear (some of which may partner with HARIBO or with an advertisement network used by HARIBO), our service providers, affiliates, suppliers, vendors, distributors, Activities partners and sponsors, and other sources (e.g., offline records or publicly available information). We may combine personally identifiable information we collect with information that we obtain from these sources. We will treat any such combined information as personally identifiable information.

HARIBO automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Sites. We also may collect information using cookies, web beacons, pixels, gifs, tags or similar technologies ("Collection Technology"), or through third parties using similar technologies. Collection Technology may operate as a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you visit the Sites, your web browser may use Collection Technology to better enable you to navigate the Sites during your visit and upon your return. You may use the Sites even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by some of the other websites for which a link is placed on the Sites.

4. How We Use Your Information

We may use the information we collect:

  • To monitor and analyze information regarding your browsing and viewing preferences and to diagnose problems with the Sites;
  • To analyze our users/ demographics, interests, and purchasing practices;
  • To Fulfill orders, ship and confirm orders, and manage payment collection;
  • To plan, improve and administer Activities;
  • To process and respond to your product warranty claims, inquiries and other communications;
  • For administration, support and improvement of the Sites;
  • To alert you to new features, terms, Activities, special events, stores, products or services, and other useful information regarding any of the foregoing or HARIBO via email, direct mail, telephone or other means;
  • To promote and improve the products and services we offer;
  • To send announcements and newsletters, and to provide you with personalized content in connection with same;
  • For the purposes for which you provided the information;
  • For fraud prevention, internal operations, legal compliance, and other public purposes; and
  • To enforce the Terms of Use.

In addition to the uses discussed above, HARIBO may use non-personally identifiable information in any manner so long as HARIBO uses such information in its de-identified or aggregated form. These uses may include, without limitation, analysis of website trends and how the Sites are used; improving navigation of the Sites; analysis of the performance of the Sites and diagnosis of problems; analysis and developing advertisements and advertising campaigns; and providing you with special offers and promotions and determining the effectiveness of same.

HARIBO also may use your non-personally identifiable information to present you with targeted content and advertisements (including on third party websites and applications). Such targeted content and advertisements may include marketing for the Sites, the products or services of HARIBO or its business and advertising partners, and for Activities. Your non-personally identifiable information also may be used to optimize and determine the effectiveness of content and advertisements, and to analyze interactions with content and advertisements.

Some of our third party advertisers or display networks may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and allow consumers the ability to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit Please note that after clicking the link and following the instructions provided therein, even if our third party advertisers or display networks participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and you opt out of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties. You may need to re-click the link and follow the instructions provided therein if you delete cookies or other Collection Technology or use a different computer, device or browser.

5. How We Respond To "Do Not Track" Signals  

When possible, HARIBO attempts to respect your selection of a “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, HARIBO reserves the right to change this in the future without notice you.  

6. Communications with You

You authorize HARIBO to transmit email or postal mail to you or to telephone you, to respond to your communications, promote our services and administer and provide information to you about Activities. If we send any emails to promote our services, unsubscribe instructions will be included in each such promotional email from HARIBO. Please note that unsubscribe requests may take up to ten (10) business days to become effective. You may not opt out of receiving communications regarding your dealings with HARIBO, the Sites or technical information about the Sites.

7. Information Sharing with Third Parties

HARIBO may disclose the information it collects to others (i) to provide products or services to you; (ii) for purposes of outsourcing one or more of the functions described in this Privacy Policy to service providers who work on behalf of or with HARIBO including, without limitation, service providers, suppliers, payment processors, shippers, vendors, payment processors, advertisers, consultants and affiliates; (iii) to confirm or update information provided by you; (iv) to its business partners and co-sponsors of Activities or partners for our internal purposes; (v) to provide analytics for advertising and other purposes; (vi) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of HARIBO/s business or operations (including without limitation in connection with bankruptcy or any similar proceedings); (vi) for the purposes of contractual handling or invoicing or to deduct payment; (vii) to collection agencies and credit agencies; or (viii) as otherwise authorized by you.  HARIBO may share the personally identifiable information it collects with its parent company, affiliates, subsidiaries, business partners, distributors, vendors, and other third parties for their direct marketing purposes.

We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the Terms of Use, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or to exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of HARIBO or others, or as otherwise permitted or required by law.

We also may use and share non-personally identifiable information with other third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or other third parties in order to analyze the Sites usage, demographics, or interests, improve the Sites or HARIBO’s products or services, perform services on the Sites, improve the user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.

8. Children

The Sites are not directed toward children under 18 years of age nor does HARIBO knowingly collect information from children under 18 on the Sites or offline. If you are under 18, you are not permitted to register for an account on the Sites or to otherwise submit any personally identifiable information to HARIBO. If you provide information to HARIBO through the Sites or offline, you represent that you are 18 years of age or older.

9. Protection of Personal Information

HARIBO uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of HARIBO to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither HARIBO nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.

10. Updating Your Information

You are responsible for keeping your information current. You may update your information by contacting us at . We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to HARIBO’s internal reporting, processing and retention policies and all applicable legal obligations.

11. Notice of Privacy Rights of California Residents

If you are a California resident and have provided personally-identifiable information to HARIBO, you may be entitled by law to request certain information regarding disclosures of personally-identifiable information that may have been made by HARIBO to third parties for the third parties’ direct marketing purposes during the immediately preceding calendar year ("Disclosure Request"). To make such a Disclosure Request, please send an email to . In the Disclosure Request, specify that you seek your "California Customer Choice Privacy Notice." Please allow thirty (30) days for a response. HARIBO is not required to respond to more than one Disclosure Request per customer each year, or to respond to requests made by means other than through the contact information designated above for such purposes.

12. Links

You may have the opportunity to follow links on the Sites to other sites that may be of interest to you. HARIBO endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by HARIBO, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Sites. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and maintained by HARIBO.

QUESTIONS? If you have any questions or concerns regarding this Privacy Policy, please contact us at . Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to the Sites or to HARIBO.

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