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Modernisation in large steps

HARIBO returns to motor sport

After many years of successful participation in international motor racing between the years 1970 to 1994, HARIBO returned to the race track with the Manthey team in 2010. The two new HARIBO design clad Porsche 911 GT3 R and GT3 Cup S, impressed with their team of drivers both in the 24 hour race at the Nürburgring and in the VLN long distance championship (Veranstaltergemeinschaft Langstreckenpokal Nürburgring).

Lebensmittel Zeitung awards HARIBO the “Goldener Zuckerhut 2010” (“Golden Sugarloaf 2010“)!

An honor recognizing excellent performance. With its “Goldener Zuckerhut 2010,” Lebensmittel Zeitung acknowledges an especially outstanding performance in the food industry!

The “Goldener Zuckerhut” is an industry award that is granted annually to companies and individuals in the food industry. A jury of prominent experts chooses the winners according to the following criteria:

  • The award is given to honor a commercial or personal accomplishment that has an important, long-term impact on the overall development of this industrial area.

For HARIBO, receiving this award is a first-class confirmation of its unique, decades-long success story!

90 years of HARIBO

“Kids and grown-ups love it so – the happy world of Haribo.” It’s a world-famous, familiar advertising slogan. On December 13, 2010, HARIBO – now a globally active company – will be 90 years young.

Take a look back at a traditional, family-run company with a one-of-a-kind success story. Learn more about the international range of colorful products, about a successful corporation with legendary customer loyalty and outstanding product quality.

A truly unique company history that will surely keep offering up surprises and innovations in the 21st century too!


Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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