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1925 – The first liquorice

Just three years after the invention of the DANCING BEARS, Hans Riegel laid the second foundation stone of the HARIBO success story in 1925. He started producing liquorice products. A first sales success were the legendary sticks of liquorice with the impressed HARIBO name. Soon this was accompanied by further liquorice treats, including the now world famous liquorice wheel. And the DANCING BEAR acquired a cousin: The so-called BLACK BEAR.


Fruchtgummi Herstellung

How the Goldbears get into the bag!

Find out more about production

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